Chocolate Multiples
Japan is known to have a very large culture surrounding chocolate. When designing the brand, it had to have the ability to both stand out on the shelf while also carrying a bold variety of flavors and designs.Design Brief + Research
sketches
I wasn’t sure when I had started sketching if I wanted to do a more illustrative or a graphic styled design for the chocolate packages. I decided to try sketches for both. From there, I attempted a few layouts with a more illustrative style.first layouts
After trying out these designs, I was not fond of the colors or the illustrations. I didn’t think that they fit well on a chocolate bar, theses designs didn’t feel like they were going to stand out at all. I ended up going in an entirely different direction with the style, only keeping the fonts. 
final
