The phrase "in in" with the letter "in" repeated twice, with one instance slanted and larger, and the other in a normal stance below.

WINE LABEL

A dark wine bottle with a detailed label, lying on a wooden surface.

design brief + RESEARCH

I was tasked to either create a brand-new wine label or revamp an old one. This label could gravitate towards an experimental or classic style. I wanted to start from scratch with a new experimental wine label and form a narrative about it with my design. 
I looked at a lot of more illustrative designs for wine labels, as that was the direction I was interested in. I also knew that  really wanted it to be themed around angels, and the idea of paradise.

SKETCHES

Two bottles of red wine with black and white label art featuring a stylized, surreal illustration of a person's face with a large, open mouth and flowing hair, surrounded by flowers and abstract design elements. 
I originally wanted to keep the colors black and white for the label's illustration, and tried out several layouts with and without the logo. I had also tried a few different compositions and scenes for the illustration. After several sketches, I decided to use more color, and went in a different direction for the style of the label, but I kept the theme.  
I went with a light main color to contrast with the dark background of the label. I also made sure the illustration would relate to the name. I chose to put angels in a environment that seemed peaceful, relaxing, a place that could relate to paradise, and had hem looking relaxed, and having fun.
Wine bottle label with illustration of a wild boar with coins spilling from its mouth. Text reads "Chico Malo," "Difícil de dormir, difícil de atrapar," and "Finca El Nevado."
Black and white font and illustrations depicting angels and angel-themed wine labels named after various angels such as Sciloe, Seraphim, Cheruv, Di Vine, Elysium, Seren, Sanct, and Centrandence, with a brief description of the angel-themed wine concept.
Black and white digital artwork featuring three anthropomorphic goats with horns, wearing tattered clothing, standing by a pool with two wine glasses, under a moonlit night sky, and the word 'elysium' repeating in stylized text.

FINAL

Wine label for Pinot Noir, yellow with black illustration of knight in armor on a galloping horse holding a sword, mentioning it won a gold award in 2024, from Valley Vineyard, France, vintage 2000, 750ml, 14% alcohol.
Line drawing of two people hugging under a night sky with a crescent moon and stars.
A detailed black-and-white illustration of a vineyard scene with people harvesting grapes. The background contains trees, a sun, and a clear sky.
Two bottles of red wine with artistic labels, one featuring a black and red snake design and the other with a stylized blood drip and black hearts.